If you have
something to sell, be it a product or service, the chance is that it could
easily be sold online. Many businesses feel that their product or service is
something that can only really be sold via direct selling in person. More often
than not however, this really isn’t the case. Many service providers especially
seem to be of this opinion. However, by ignoring the opportunity of selling
online, your business could be missing out on many sales and leads. There are
many benefits to selling online, which in turn serve as the reasons why you
should do so.
You can get your
business setup to sell online literally in minutes. We recommend IPower hosting
or HostMetro
hosting as the best basic hosting packages available in 2014. But before
you do that consider the following possible benefits.
Quick
Booking
Do you offer services such as car
servicing, I.T. maintenance or courier delivery? If so, the ability to book the
service online can prove really attractive to potential customers. If someone
is working during the day, and indeed during your opening hours, they may only
have time on their lunch break to call and try to order or book an appointment.
If they can’t get through, they could just give up and move onto the next business;
hence you would be losing out on a potential sale. If you offer a booking
service online, you are offering people the chance to purchase your service
24/7. You can in turn, enjoy increased potential revenue.
Offer
Demos
You may feel that your product or service
is something that can only really be explained and sold in person. However you
can use your website to offer demos or samples of your product to those
interested which in turn can be followed up by a purchase or a call to the
recipient. If you offer a type of software, perhaps offer a free download so
that people can trial it. If you offer personal training services, provide free
downloadable sample meal plans and nutritional plans to interest people in your
services. If you sell a new beauty product, you can offer free samples to be
posted out to those interested. If someone can try something out first, they
are more likely to purchase.
Fulfil
a Need or Requirement
You may operate
a small toy store or shoe store and feel you cannot compete with huge brands
such as Toy ‘R’ Us or Schuh. However, your small store could offer a product
that people cannot get elsewhere. A favourite example of mine are these cool
pants from Thailand that my girl loves from BambooharemPants You may
stock a certain toy or model of shoe that cannot be found in any of the major
stores. By selling online, your small store could open itself up to a
nationwide audience. Just because your top products in store are widely
available online doesn’t mean that there isn’t a market that are desperately
searching for some of your weaker selling products in store. Why allow stock to
occupy space when it could be getting packed and sent off to paying customers
across the country.
Therein lays
three huge reasons why your business should be selling online. Don’t ever
completely dismiss the idea as a non-runner as you could then potentially be
missing out on several viable sales for your business.
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